Tommy Hilfiger Fragrance Advertisement Essay - 1196 Words

Tommy Hilfiger Fragrance Advertisement The two adverts for Tommy Hilfiger fragrances use the same ideas about the culture of American youth and portray a lifestyle that is intended to be desired by the audience. At a glance you notice the similarities between the adverts as the layouts are practically identical, despite being produced five years apart. The code of convention for this type of advertisement places the product in the bottom right hand corner, the name, using the identical font, is immediately to its left almost level with the bottom of the bottle. The logo, using the same colors as the American flag, is placed above the products name. The caption is placed along the bottom of the†¦show more content†¦This is the Tommy effect. This is a male dominated image. The narrative suggests that this is a group of middle class college friends, who perhaps have gathered to celebrate some nation occasion, such as Independence Day. All of them are wearing Tommy, whether fragrance or clothing. Tommy must have r ecently released a new line of denim clothing. As our eyes are drawn naturally to the top left hand corner, it is the male in that position who has attracted the female. He is obviously wearing the fragrance. The mise-en-scene supports the all American image, a large American flag is clearly visible as backdrop. They are grouped around what appears to be a seating at a baseball ground which emphasises the american in the slogan. The use of a small a rather than a capital makes it more informal, reflecting the relaxed, laid back image of the 1996 models. Their haircuts also reflect the popular culture of the time. The trees, just visible in the background, convey a connotation of freedom and the care free out doors. This symbolises the America that Tommy wishes to portray and be a part of. The white American middle class youth is mainly represented in this image. There are two who could possibly be considered to represent ethnic minorities, the Afro-American and the Italian, both on theShow MoreRelatedEssay on A Tommy Hilfiger Advertisement that Insults America1329 Words   |  6 PagesA Tommy Hilfiger Advertisement that Insults America There are a lot different types of sitcoms, and other types of advertising out there in this day in age. The one ad that fell upon my eyes, and pulled me enough its way to persuade me to write a paper on is a Tommy Hilfiger Advertisement. This advertisement is a true way to show how much advertisement has become demoralizing, and appealing to the eye. â€Å"They sell values, images, and concepts of success and worth, love, and sexuality, popularityRead MorePop Culture Icons Essay919 Words   |  4 Pagescontroversy into their advertisements just so that young people will recognize it. 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