Fragrances in textiles

Abstraction Fragrance coating of fabric stuff has been greatly expanded and used in recent old ages. It can be done by agencies of several aromatic aromas with manner design techniques as embellishment and applique. This thesis focused on aroma and interior decor. In relation to this undertaking, the subject chosen is â€Å"SPA† . SPA in the word which creates an thought of repose, composure and peaceableness in the head. It is the topographic point where aromatherapy is used. The findings provide an apprehension of different techniques and ways used to implement aromatic aroma to fabric for bed sheets. In this probes factors such as comfort ability & A ; relaxation public presentation, lastingness of aroma and laundering belongingss were investigated. The fragranced cloth can be used in place fabric application such as bed sheets, couch screen, table fabric, wall hanging. Chapter 1 Introduction 1.0 Introduction Aromatic aroma is the survey of the consequence of aroma on human behaviour to look into the relationship between feelings and emotions such as relaxation, quieting, alleviating emphasis excitement, sensualness, felicity and good being. ( 1 )Titleâ€Å"Aromatic aroma in place textile†PurposePurposes of this undertaking are to set up a physical connexion between us and aromas through day-to-day usage in place designing 1.3 AimTo analyze the benefits and side effects of aromatherapy on interior designing.To look into the usage of aroma to add olfactory property to bed linen.Explore ways to add aroma finish to textile stuffs.To develop advanced method of fabric use and embroidery utilizing several techniques ( samples )To suggest originative bed sheets and pillow instances designs.1.4 organisation of thesis ( work program ) Chapter 2 LITERATURE REVIEW 2.0 LITERATURE REVIEW This chapter consists of research work carried out harmonizing to the undertaking purpose and onjectives. It provides a brief reappraisal of the method used to add aromatic aroma to fabric and embroidery and technics used to make originative merchandises for interior decor. 2.1 Introduction Home fabric such as bed linen, pillow screens, bed sheets do non stay fresh due to mundane usage. This textile stuff contains a batch of microorganisms that gives off bad smell. Hence aroma coatings are applied. It adds a batch of values to the merchandise and aroma compound infuse a feeling of wellbeing and freshness. 2.2 AROMATHERAPY â€Å"Aromatherapy can be defined as the controlled usage of indispensable oil to keep and advance physical, psychological and religious wellbeing† . ( Gabriel Mojay’s ) Aromatherapy can be defined as the usage of volatile works oil, including indispensable oils for physical and psychological well-being ( hypertext transfer protocol: //www.geocities.com/hotspring/spa/4278/findex.html ) . Aromatic may be classified as a kind of medical intervention or a division of holistic medical specialty. At the same clip it may be believed that aromatherapy is a proved scientific discipline used in the bar and healing of disease. Aromatherapy is the curative usage of plant-derived, aromatic necessity oils to advance physical and psychological well-being. It is often utilize in combination with massage and other curative techniques as portion of a holistic intervention attack. Aromatherapy is the usage of concentrated indispensable oil extracted from flowers, herbs and other works parts for curative utilizations against different provinces. Aroma healer used more than 100 oil, which are separated under the persons which strengthen ( e.g. Rosmarinus officinalis ) , tone ( e.g. lemon grass oil ) or relax ( e.g. orange flower ) other oil usage include basil, Citrus bergamia, black Piper nigrum, camphor, cedar, camomile, fennel, olibanum, Hyssopus officinalis, jasmine, lavender Melissa, patchouly and rose, assorted aromas ( e.g. lemon apple-cinnamon ) are said to better enhanced accomplishment of mental undertakings and cut down clerical mistakes. hypertext transfer protocol: //medical-dictionary.thefreedictionary.com/Aromatherapy 2.2.1 HISTORY OF AROMATHERAPY Aromatherapy has been polished since aged times. But the existent day of the month ( or clip period ) when aromatherapy might hold been introduced is much debated. Most adept claims that the ancient Egyptian was the first to pattern aromatherapy. Ancient Egyptians disposal distinguished the physical and religious belongingss of these oils and used them in their day-to-day life. The Egyptians used these oils for their embalmment method and over clip they became cognizant of the mending belongingss of these oils ( 2 ) ( hypertext transfer protocol: //www.vanderbilt.edu/AnS/psychology/health_psychology/what_is_aromathery.html ) Egypt was considered the birth topographic point of aroma. It’s been 6,000 ago, Egypt discover the curative net incomes of rub downing with indispensable oil. The usage of aromatics spread all around history from Egypt to Israel, Rome, Greek, and the whole Mediterranean universe. Each society formed patterns of aroma utilizing oil, but during that age, a great trade about this acquisition might hold been lost. India is the lone topographic point in the universe where this usage has been ne'er lost. Essential oil landed in Europe from antediluvian states through reformers. The Europeans use this acquisition to their local workss, for illustration lavender, rosemary and thyme. These oil were non accessible to normal or mean individuals, because they were really expensive. Therefore there was a diminution used of indispensable oil. The Gallic chemist Dr. Rene-Maurice Gattefosse who is considered the â€Å"father† of modern twenty-four hours aromatherapy was the first to utilize the term â€Å"aromatherapy† in the twelvemonth 1928. He was really working in his family’s aroma concern and highly fire himself in a bad luck. He burn his manus what’s more forearm to 3rd grade. He puts his manus to the nearest VAT of cold liquid to decrease the hurting. The liquid was lavender oil. He was shocked to happen as much torment lessening and there was no inflammation, redness or rankling. He realized that lavender was mending the burn. The burn cured without a hint or a cicatrix. For Dr. Gattefosse, this started a life-time of find for him larning about indispensable oil. He began to look into lavender oil and continued continuing a big figure of other oils get downing from different workss. He learned after his many researched that the mending belongingss of workss originate in the indispensable oils. In 1937, he published a book on anti-microbial effects of the oils. An probe of history after World War 2 introduces us to Dr. Gattefosse co-worker Dr. Jean Valnet, who was a curative Doctor. He started his ain probe on the belongingss of indispensable oil during the twelvemonth after World War 1. He was a renewing physician in the Gallic armed force during World War 2. Treating assorted kind of lesion. There was an efficiency of supplies and medical specialties run out including antibiotics. He tried indispensable oils, the lesion mended rapidly and infection was lessen. Many combatants were saved due to indispensable oil. Dr. Jean Valnet has written about indispensable oil therapy and in 1964 published the art of aromatherapy and the motion in Europe had metempsychosis. Around those same clip, a Gallic adult male Albert Coureur, published a book on medical utilizations of indispensable oil and Madam Marguerite Maury, a Gallic biochemist make an exceeding system of using indispensable oil to the tegument with massage and established the 1staromatherapy centre in Paris, Great Britain and Switzerland and learned the rejuvenating belongingss of indispensable oils. â€Å"Her research was published as The Secret of Life and Youth ( 1964 ) . Micheline Arcier surveies and worked with Maury and valvet and their combined techniques created a signifier of aromatherapy that is now used around the universe. Many other Gallic medical physicians deeply skilled in curative indispensable oil followed Gattefosse and Valnet. Today thousand pattern aromatherapy in Russia, France, the Ukrain, England and many other states. Most people do non cognize how indispensable oil went to united provinces but if we look at history, we figure a 3rd coevals characteristic therapist from Switzerland, Anna Marie Butler continued the research of indispensable oil. She gets into contact with Dr. Lapraz and Dr. Durrafourd medical practician with indispensable oil. They were besides the president and General Secretary of the Gallic Phyto-Therapy and Aromatherapy association. She took her extended instruction through these and set up the â€Å"phyto-Aromatherapy† institute in the united province to go on her research on indispensable oil. â€Å"as we all hunt for good wellness and look back to the beginning of a circle. Our ascendants gathered medical workss and herbs to make place redresss for all sort of illness† . With scientific discipline exploratory promotion and the presentation of different sorts of chemical drugs, medical specialties we began to put our well-being in the custodies of the medical foundation. For a pill or medicine of some kind for about any complaint ( along with side effects ) we attempt to mend our organic structures and wellness when they are broken alternatively of maintaining them from interrupting in the first topographic point. As a consequence we distance ourselves with nature and the natural ways that could by and large assist us keep our well-being ( mentally and physically ) . Our organic structure can make good occupation at forestalling unwellness and illness if we take good attention of it and supply it with the right things. Our organic structure were non made to procedure chemicals. These same chemicals can be used in natural signifier ( from works non manufactured transcripts ) to maintain us traveling without side effects. ( 3 ) ( hypertext transfer protocol: //www.aromatherapynaturalhealing.com/ ) 2.3 ESSENTIAL OILS Essential oils are the elusive, volatile fluid that is refined from workss, bushs, flowers, trees, shrubs and seeds. They are extremely concentrated oils that have a solid aroma. They are usually made through the process of distillment which separate the oil and H2O based compound of a works by steaming. Essential oil in reverse to the word â€Å"oil† is non by and large oil feelings at all. The bulk of indispensable oil is clear. Essential oil contains the echt kernel of the works it was derived from. Essential oils are extremely concentrated. 2.3.1 DIFFERENCE BETWEEN ESSENTIAL OILS AND PERFUM Essential oils are obtain from parts of workss, aroma oils are stimulated made olfactory property or have unreal substances and do non gives the curative advantages that essential oils offer. 2.3.2 ESSENTIAL OIL APPLICATION Few common ways indispensable oils are used today:TOPICALLY Essential oil have a really little size and of the chemical weight of less than 1000m. harmonizing to scientific testing, any substance with a molecular weight below 1000m should be absorbed by the tegument. This mean that indispensable oil have the capacity to perforate the tegument and base on balls into the blood watercourse and into separate zone of the organic structure for internal curative benefits.Figure 1 locallyAROMATICALLY there is cogent evidence that indispensable oil are absorbed into the blood stream when breathed in. the extended sum of blood vass in the lungs absorbed the oils and so go around them all around the organic structure. Using a diffusor can assist you see the advantages of indispensable oil. You can spread lavender to cut down emphasis, melaleuca to cleanse the air, wild orange to better temper, olibanum for religious enlightenment.figure 2 AromaticallyIngestion indispensable oil can be used as p owerful medical specialties. Most indispensable oils are safe for internal usage but a small spot goes long manner. By and large 1-3 beads is assorted with H2O Oils like Mentha piperita, lemon, frankincense bring extraordinary internal benefit and can be taken with H2O.figure 3 consumptionPERSONAL CARE Today the fastest manner indispensable oils are being utilized by doing place made DIY personal attention merchandises. An first-class manner to take benefits of indispensable oils to heighten your beauty, place and long term well-being. Some of the best DIY formulas to utilize indispensable oil with includes ; shampoo, toothpaste, lip balm, organic structure butter and family cleansing agent.figure 4 personal attentionDr. Axe’s Essential Oils Guide(hypertext transfer protocol: //draxe.com/essential-oils-guide/ ) 2.4 AROMATIC FRAGRANCE AS HOME PERFUME Mentions ONLINE SOURCEAromachology – Wikipedia, the free encyclopaedia en.wikipedia.org/wiki/AromachologyWhat is Aromatherapyand where did it come from,Available at: hypertext transfer protocol: //www.vanderbilt.edu/AnS/psychology/health_psychology/what_is_aromathery.html ( Accessed: 20th January 2015 ) .DebraAromatherapy & A ; natural healing,Available at: hypertext transfer protocol: //www.aromatherapynaturalhealing.com/Aboutme.html ( Accessed: 28th febuary 2015 ) .Dr. Axe’s Essential Oils Guide,Available at: hypertext transfer protocol: //draxe.com/essential-oils-guide/ ( Accessed: 28th febuary 2015 ) .Sophie Borland ( 21 October 2011 )Can aromatherapy oils toxicant you? How bantam atoms ‘may harm liver and kidneys ‘Available at: hypertext transfer protocol: //www.dailymail.co.uk/femail/article-2051976/How-aromatherapy-oils-poison-Tiny-particles-oils-damage-liver-kidneys.html( Accessed: 10th December 2015 ) .Fernando Tovia/Philadelphia University/ ToviaF @ PhilaU. edu /Applied Operations Research Natalie Weathers/Philadelphia University/ WeathersN @ PhilaU.edu /Textile and Apparel Marketing ( 2005 )Scent-Infused Fabrics to Enhance Consumer Experiences,Available at: hypertext transfer protocol: //www.ntcresearch.org/pdf-rpts/AnRp05/F05-PH03-A5.pdf ( Accessed: 30th November 2014 ) .

Change and Culture Case Study Essay

In tough economic times, companies are looking for ways to continue to provide services and products to the public without compromising quality and efficiency. When it comes to smaller businesses, or businesses that provide the same product or service, it is often wise to merge the companies together to form a stronger, more stable structure. This will take place when Frithsen Physical Therapy merges with Select Physical Therapy. Select Physical Therapy is a national corporation that provides physical therapy as well as aquatic therapy, occupational therapy, athletic training outreach and long-term care services. For the past decade Frithsen Physical Therapy has seen Select Physical Therapy as a fierce competitor that provides less than quality care to its patients. Frithsen Physical Therapy has been well known in the community for providing care in a professional and personal way. Many employees are afraid that merging with a large corporation will change the way they work, causing the quality of patient care to decrease. Middle managers will become essential before, during, and after the merge to ensure that every employee from each company understands the vision for the new corporation and is willing to compromise to make it a reality. The combining of two companies is no easy task and will change the shape and culture of both companies, until a new one is born. Processes such as communication, hiring, patient care and record keeping will change to accommodate the growing corporation, in hopes it will become more effective than either company was on its own. Merging two companies is a delicate procedure, requiring compromise and patience. Each company has built a certain culture over its existence, and each one believes that their culture is best. In reality, each company has certain services or tasks that they perform better than the other. In the instance of Select Physical Therapy merging with Frithsen Physical Therapy, the culture of the new, combined company will be similar to the cultures put in place by each company separately. However, it is important to create a new culture, differing from the previous ones, to promote a sense of teamwork and camaraderie. If this step does not occur, everyone will continue to work in his or her own culture, which becomes divisive, causing the company to be pulled in different directions (Sherrill, 2001). In the first phases of combining the companies, the culture may be fragmented, with each company holding on to what they know. Many of the employees will be wary of the changes occurring around them on a daily basis and may resist certain adjustments (Stanwick, 2000). A new atmosphere of open-mindedness and compromise needs to emerge for the blended company to be successful. When two companies are combined, there are bound to be differences of opinions between practitioners and administrators regarding polices and procedures. It is important to understand that each company brings something valuable to the table, and all ideas and opinions should be considered and discussed Avoiding a competitive stance will help employees from both sides see the positives of blending ideals and values, and ultimately encourage the birth of a stronger, more successful new culture (Stanwick, 2000). To successfully combine two companies involves cooperation from all levels of management. As a middle manager in a merging corporation, there are different strategies and skills that will be necessary to ensure a smooth transition. The most important strategy will be communication. Before the merger occurs, it is important for middle managers to understand the new beliefs and values that upper management desires (Bolton & Lewis, 1998). Once middle managers understand the vision for the new company, they must pass it down to their employees. It is not enough to simply communicate the new vision; middle managers must begin practicing these changes immediately. Leading by example is the most effective way to produce results. The middle managers in most companies are more approachable than top management; therefore it is imperative that middle managers are on board with the new vision of the company and display this in a positive way. While the merger is occurring it is essential to build a team atmosphere, full of open communication, honesty, and teamwork. Each employee from both companies should feel as though their positions is important, and their cooperation is essential to the success of the forming company. Once the merger is complete, it is all about the new culture, staying visible, approachable, and communicating information early and often (Bolton & Lewis, 1998). Aside from ensuring employees are blending well, it is important to focus on patient care. There will be changes implemented at every phase of the merger, but it is important not let misunderstandings, or issues within the staff affect the quality of care given to the patients. Once the merger has been finalized and integration is complete, middle managers need to assess their staff to be sure that each employee is doing his or her part to make the merge as successful as possible. If there are employees who are resisting the changes being made within the company, or not buying into the new culture and vision, it is necessary to evaluate the situation and decide what is best for the team and the company as a whole. Middle managers must not forget to consider the employees feelings when situation such as this arise. Often times, employees resist mergers because their identities are closely tied to their jobs, and they like to experience continuity of their identities. Giessner (as cited by Sidle, 2006) noted that mergers would challenge this continuity, leading to distress and anxiety from employees. When middle management can understand the feelings of their employees, they can be better equipped to handle issues that may arise by allaying fears or implementing strategies to make employees comfortable with their new roles. Even if all employees from both companies are comfortable with the combining of their two organizations, upper management has the daunting task of reworking its current systems and procedures to include the best strategies from each company. In the case of Frithsen Physical Therapy and Select Physical Therapy, the former’s employees will see the most changes. Frithsen Physical Therapy is a small corporation, covering New England, while Select Physical Therapy is a national corporation, encompassing more services and a variety of clinicians. Along with physical therapy services Select Physical Therapy offers occupational therapy, aquatic therapy, long-term care facilities, and a large athletic training outreach program. This will require managers from Frithsen Physical Therapy to be in charge of more people, and perhaps different clinicians than they are accustomed to working with. The shape and systems currently used in the company will have to shift in order to fit a larger scale of business and a more complicated hierarchy. The regional managers from Frithsen Physical Therapy reported directly to the President of the company, whereas the regional managers of Select Physical Therapy report to one of ten executive managers, who then report to the CEO of the company. The clinic managers of Frithsen Physical Therapy were able to see all of the employees they supervise on a daily basis, working side by side. With the inclusion of the vast athletic training program, they will now be responsible for knowing which athletic trainers report to their clinics, and what schools they are assigned to. There will also be a manager of athletic training services that they will need to communicate with about referrals and business relating to the relationship between the schools covered and the clinics in the area. Due to this more intricate hierarchy, the employees of Frithsen Physical Therapy will see a dramatic change in how they communicate with upper management. Under their old organization, there was a relatively straight path to the top, with only a few levels of management until they reached the President. Communication could be done easily by telephone or in person, and most employees had met each other face to face at one time or another. In the new organization, there will be a need for a more formal kind of communication. In organizations communication tends to be directional, moving upward, downward, diagonal or lateral (Leibler & McConnell, 2008). Frithsen Physical Therapy was used to mostly lateral communication, discussing issues with other managers or sharing notes about a particular patient’s care. With the merger, the managers and employees will mostly be communicating upward, providing detailed reports to their supervisors, who will then provide reports to a higher supervisor, and so on. This will require attention to detail and more paperwork for the managers at every level, which will change the way the managers handle issues that arise within their department. With the inclusion of new services and a goal for comprehensive care, comes the call for new positions and alterations to old ones. A need for more middle management will arise, and more staff will be added to accommodate the growth of services while still maintaining exceptional patient care. In conclusion, there are many factors to consider when combining two organizations. It may make sense financially and logically to combine two entities that provide similar services. However, it is important to understand that not only will it be difficult to combine two cultures; it will also take time for employees to adjust to a new chain of command and new policies and procedures. Middle managers will play an important role in the blending of two corporations. They need to remain positive, lead by example, and possibly sever ties with employees who do not fall into line with new visions and ideas. An increase in communication will help make the transition successful, and ultimately all employees will reap the benefits from such a merger. References Bolton, J.M., & Lewis, B. (1998, Jan/Feb). The challenge of merging and consolidating organizations. Journal of Management in Engineering, 14(1), 9-10. Academic Search Complete. Leibler, J.G., & McConnell, C.R. (2008). Management principles for health professionals (5th ed.). Retrieved from The University of Phoenix eBook Collection database. Sherrill, T. (2001, May). Creating a can-do culture. New Zealand Management, 48(4), 17-21. MasterFILE Premier. Sidle, S.D. (2006, August). Resisting the urge to merge. Academy of Management Perspectives, 20(3), 115-118. Business Source Complete. Stanwick, P.A. (2000, Jan/Feb). How to successfully merge two corporate cultures. Journal of Corporate Accounting & Finance, 11(2), 7-11. Business Source Complete.

Vietnam War and the Media

Write an essay that offers a critical examination of the concept of the ‘guilty media’ thesis in respect of any war of your choice Natasa Perdiou The Vietnam War was the first war that allowed uncensored media coverage resulting in images and accounts of horrific events that served to shape public opinion of the war like nothing that had been seen before. This portrayal by the media led to a separation between the press and the U. S. government, as much of what was reported defied the intentions of government policy.The media has fell blame by many for the result of the war, as it is widely believed that the war could not have been won under the scrutiny that came from the American people as a result of the media coverage. From the beginning of the Vietnam War to the present, the media has been an immeasurable factor in the perception of the war as the stories, true or false, that were reported gave the American people a face to an ugly war. The question over how much, i f any, the media had affected the outcome of the war has been an unrelenting one and is likely to continue for a long time to come.But one fact that cannot be doubted is that the dreadfulness of war entered the living rooms of Americans for the first time during the Vietnam War. For nearly a decade the American public could watch villages being destroyed, Vietnamese children burning to death, and American body bags being sent home. Although early coverage mainly supported U. S involvement in the war, television news dramatically changed its frame of the war after the Tet Offensive. Images of the U. S led massacre at My Lai dominated the television, yet the daily atrocities committed by North Vietnam and the Viet Cong rarely made the evening news.Moreover, the anti-war movement at home gained increasing media attention while the U. S soldier was forgotten in Vietnam. There was a stable build up of US military support activity in Vietnam during the period 1954 to 1965, but the first c ombat troops did not emerge until March 1965. During this period, media attention in the war was slow in building up, the first resident TV correspondent, NBC’s Garrick Utley, only arriving in late 1964. The media did build up and as the war became progressively more aggressive, journalists were sent out in increasing numbers.It would be fair to say that reporting of Vietnam increased approximately in proportion to the military presence. Prior to the involvement of ground troops in Vietnam, media coverage was concentrated to the political dimension of the war of stabilizing a non-communist regime in South Vietnam. The media at this time was committed to reporting news that reflected the common anti-communist stance, which was so † powerful in the early 60's that as long as the Vietnam War remained small, the administration had little trouble with the press† (Hallin 28). [4]By 1965 media coverage of Vietnam increased as the U. S. was becoming more part of an aggres sive war. Reporting began to shift from the intention of eradication the world of communism to the frustration of the men in the field. After the heavy use of ground troops, a shift in coverage occurred that â€Å"put much of the attention on the military situation† of the war. (Wyatt 133). [9] An increasing number of reports began to emerge about a lack of incentive and motivation on the part of the South Vietnamese troops. This brought to question the whole role of American interference, as the U.S. was proposed to support the South Vietnamese in their effort against the North, not the other way around. 1965 did not only mark the increase of ground troops into Vietnam, it also brought the emergence of television into the realm of media coverage, while the government was trying to maintain the idea that that the U. S was making encouraging progress, that the Vietnam War was necessary and that victory was not inevitable. While a small percentage of coverage was dedicated to w arfare and death, what was seen was not forgotten by the American people.The famous General William Westmoreland states that â€Å"[the coverage was] almost exclusively violent, miserable or controversial; guns firing, men falling, helicopters crashing, buildings toppling, huts burning, refugees fleeing, women wailing. A shot of a single building in ruins could give the impression of an entire town destroyed. † [7] So, in spite of continuous reports of victory, the public had a hard time coming to grips with what they saw their troops involved in Vietnam. Such coverage, along with the vivid images that emerge on T. V. ed to a serious rise in anti-war protest that was merely strengthened by the events of 1968. The Tet Offensive of 1968 marked the greatest conflict in beliefs of the United Stated government and the media. In January, North Vietnamese troops attacked the North cities of South Vietnam and the U. S. embassy in Saigon. The media and the television, however, portray ed the attack as a brutal defeat for the U. S, totally altering the outcome of the war at the very moment when government officials were publicly stating that victory in Vietnam was â€Å"just around the corner† (Wyatt 167)[8].The media covered all the events that immediately followed the Tet Offensive and the American public began wondering whether this war could be won. Don Oberdorfer a Washington reporter said that â€Å"there’s no doubt Tet was one of the biggest events in contemporary American history, within two months the, American body politically turned around on the war. And they were significantly influenced by events they saw on television†. [2] The Tet offensive was not totally unpredicted by the US military.In reality, the final result was a success, in military terms, for the US as the Vietnamese did undergo serious casualties and were driven back. However, the America media were not expectant of the attack and assumed that the military did not ei ther. Seeing the US embassy being undertaken by the Vietnamese presented the event as a defeat, ‘television fell prey to its chronic lust for drama. ’[1] After the Tet offensive the media began to attack the American involvement in Vietnam.It became clear to the American public that there was no clear way to win the war. Also, in reaction to public mood the media started sending damaging reports from the frontlines; they suggested that American troops lacked the specific training for the terrain and the type of warfare they were subjected to. They also gave the idea to people that the new rebellious generation and the great pressures of the war meant that many soldiers were drug abusers and carrying out atrocities. The media concentrated on civilian casualties and incidents such as the one in My Lai,These images on people’s televisions, left people in outrage, many had lost faith in the war and saw no military plan capable of wining such a war. They were outraged by their country’s conduct in the war and were set into a moral panic, seeing brutal scenes of civilian casualties committed by their own troops. The war was now seen as a shameful one and the government was seen to be at fault, forcing many young men to their death or to commit the atrocities they saw on their TV screens.The former Vietnam correspondent Robert Elegant of the Los Angeles times said that â€Å"for the first time in modern history the outcome of a war is seemed destined to be determined not on the battlefield but on the printed page and, above all, on the television screen† [3] The reporting of the actual war was deteriorating, just at the moment when the American military advisers hoped to push for victory. The North Vietnamese causalities following the Tet offensive had left them vulnerable and it was expected that an immediate attack to cut the Ho Chi Minh trail would permit the US troops the chance for total success.The news, though, was almost tota lly concentrating on the rising anti-war division in the US and stories of low morale and indiscipline among the US troops. The media were responsible for the American withdrawal from Vietnam because of the poor quality of reporting which lacked in validity in its facts about events and incidents in the war. It seems with all these misreports or blatant lies, which was meant to purposely damage the image of the American fighting forces in Vietnam public opinion of the war was very low in America. However the question is to what extent, if any, did this coverage change the outcome of the war?It would be reasonable to suggest that the Tet offensive was the most significant incident in shaping the outcome of the war. The media certainly reported the assault in the most inaccurate way for the US army. Activist young journalists, who had not in the past witness any real fighting were all of a sudden bounded by fighting supposed that the North Vietnamese had won a great victory. The US go vernment and army were to a degree guilty since they were aware the assault was going to happen and did not inform the media for reasons of national security.There was a succeeding recovery by the Americans and the media did not report this. Moreover, fragile leadership, mainly from Lyndon Johnson, did not motivate confidence in the war effort. Evidence does also indicate that there was no absolute public support for the war, even earlier than the negative coverage by media began. The reasons for the war, to ceased the spreading of communism (the Domino Theory), were not clearly demonstrated and maintained. Some Americans began to realise that the Communist threat was used as a scapegoat to hide imperialistic intentions.After the media’s massive blunder of reporting the Tet offensive as a major psychological defeat, and not having the sophistication, integrity or courage to admit their error opposition to war rose sharply. These innumerable domestic divisions gave the chance to high ranking members of Johnson’s administration to begin expressing their disapproval of Johnson’s actions to the media. This put pressure on government into engaging in to a more defensive military strategy that may have altered the likelihood of victory for the US.President Johnson was under fire from anti-war ‘doves’ and submitted to both ceasing the bombing of North Vietnam and beginning the Paris Peace talks. As expected, he also announced his decision not to stand for re-election. To make things worse, the war cost two-thousand-million dollars every month. The price of many goods in the United States began to rise. The value of the dollar began to drop. The result was inflation. Then economic activity slowed, and the result was recession. Opposition to the war and to the Administration's war policies led to bigger and bigger anti-war demonstrations. Johnson’s successor, Richard Nixon, in an effort to gain the public support back announced a plan of ‘Vietnamization’ of the war. This involved swapping US troops with more South Vietnamese troops, trained and armed by the US, after the first US troop withdrawals from Vietnam started in June 1969. Unluckily for Nixon, this did not discourage the anti-war protest who demonstrated in record numbers (250,000) in Washington in November 1969. [10] Images in television in every living room in America were showing the true dreadfulness of war for the first time.Reports of military failure (especially Tet) and slaughter such as the My Lai event shaped an air of scepticism. The media at home were also reporting the rising number and intensity of anti-war protest, legitimising opposition to war. A thing television was guilty of was only placing emphasis on the US troops. The stories that made the news were always about US troops in combat, US troops doing civil action, sometimes US troops in trouble (desertion, drugs, fragging). The allies, whose losses (280,000 South Vietnamese dead) far exceeded those of American troops, were invisible to the American crews.This gave the American public the feeling that the war was being waged mostly by the Americans and it was probably this, more than the almost exclusively violent coverage which gave the public a sense of disillusionment and war weariness. Additionally, media coverage of the war in Vietnam shook the faith of citizens at home. The media was the catalyst, which promoted the rising American anti-war movement. They were to a great degree accountable for the American troops’ withdrawal from Vietnam because of its poor quality of reporting which lacked in accuracy about the facts and events of the war.It is obvious that this kind of misinformation seriously destroyed both the image and the morale of the American soldier in Vietnam. There’s no wonder public opinion of the war was very low in America. But the truth is that the media only sunk a slowly sinking politically based ship, as public opinion of the war was already falling. The public were already starting to see through the government’s political talk that they had no definite military plan for victory or a justifiable reason to fight against a nation of infantrymen.The American media just dramatised the events to entirely destroy the very political principles which started the war. The media caused such a moral alarm in America at the time, people lost trust in its own government. The media left t America in such a chaos that its own government had to surrender to public opinion. So to what extend are the media guilty for the loss of the war? The media played a key role in American withdrawal from Vietnam. It might as well be proper to suggest that with American support for the war, America forces effort into the war may have been better and the outcome of the war may have been different.Nevertheless, the chief reality is that the America forces in Vietnam had no apparent military strategy to be s uccessful in its political mean. So consequently the media can not be solely guilty for the American withdrawal. Yet, the question is, would have American forces been withdraw from Vietnam with no media negative reporting of the war? The answer is that we will never know for sure. But we can undoubtedly say that Americans’ support for the war would have mostly remained high all over the war, the pressure on the American troops and government wouldn’t have appeared.Without all of the these factors the American troops may have had the time to adjust to the style of warfare and topography and resolve the behavioural and discipline troubles they were facing which highly attracted the media attention. This could mean that America would have continued the war in Vietnam, which may, but not definitely would have created a different outcome. Despite this, you still can’t say that the media is totally responsible for the withdrawal of American fighting forces in Vietnam. It was the longest war in American history which resulted in nearly 60,000 American deaths and an estimated 2 million Vietnamese deaths.The financial cost to the United States was just as deep. Even today, many Americans still ask whether the American effort in Vietnam was a sin, a blunder, a necessary war, or a noble cause, or an idealistic, if failed, effort to protect the South Vietnamese from totalitarian government. Nicholas Hopkinson’s statement is the one that probably best reflects the situation of the media in Vietnam: As public enthusiasm faded, reporting became more and more critical[†¦] but to single the media out as the decisive element in declining public opinion is incorrect.US opinion turned against the war because it was long unsuccessful, costly in terms of human life and expenditure. ’[6] Words: 2314 References Bibliography: 1. Braestrup, Peter. â€Å"The News Media and the War in Vietnam: Myths and Realities† 2. Don Oberdorfer, Tet! , S eptember 1, 1971 3. Elegant, Robert, ‘How to Lose a War', Encounter, 57, 2 (1981), 73 89 4. Hallin, Daniel C. , The Uncensored War: The Media and Vietnam. Los Angles: California University of California Press, 1986. 5. George Herring, America's Longest War: The United States in Vietnam, 1950-1975 (1986) . Nicholas Hopkinson, â€Å"War and the media’’ Wilton Paper 55 (London: HMSO, 1992): 6-7 7. Westmoreland, William C. A Soldier Reports (Garden City, N. Y. , Doubleday, 1976) 8. William M. Hammond, Public Affairs: The Military and the Media, 1962-1968 (1989) and Public Affairs: The Military and the Media, 1968-1973 (1996). 9. Wyatt, Clarence R. Paper Soldiers: The American Press and the Vietnam War. Chicago: University of Chicago Press, 1995. Internet sources : 10. www. nytimes. com/learning/general/onthisday/big/1115. html

People, Power and Politics in Canada Essay Example | Topics and Well Written Essays - 750 words

People, Power and Politics in Canada - Essay Example The department is also tangentially responsible for encouraging a level of multiculturalism within the country as part of its founding charter dictates that this goal is paramount towards the success of the department and of the nation as a whole. This is of course mainly due to the fact that Canada is one of the most multi-cultural nations within the developed world. What this entire level of government involvement is intended for is to provide a level of oversight and funding with regards to how the culture of Canada is growing as well as ensure that certain key cultural functions remain funded and well developed; thereby helping to create a more extensive and well nuanced culture within the country itself. It is therefore the viewpoint of this particular author that the utilization of public funds to encourage such results is not only permissible but highly advantageous for the growth and development of the nation. When one considers the key factors that help to differentiate a na tion and give it a degree of culture that it would otherwise have, these are ultimately factors that help the nation and/or people groups represented therein to develop themselves in an even more effective way than they normally would. One need look no further than the other nations of the developed world to note that similar programs utilizing public funds to affect such an end have been highly successful and have helped to develop art and culture that otherwise may have passed into oblivion had it not been for the injection of government funds and interests into such arenas. Define responsible government in Canada. Although one may consider the term â€Å"responsible government† to merely be some type of over-arching premise by which the government should behave in a responsible manner towards the people it ultimately represents, the fact of the matter is that the term itself is far more nuanced than this. In essence, the term â€Å"responsible government† represents a type of governmental system in which the government is responsible to the people and the executive ultimately responsible both to the people and the House of Assembly. Although this type of rational has long existed in other representative governments throughout the world, what exists in Canada represents a type of implementation of the â€Å"vote of no confidence†. Use of this term can be dated to around the middle to latter half of the 18th century. Whereas all forms of representative democracy allow for leadership changes based upon elections, the principle of â€Å"representative government† signifies a situation in which the executive will lose his/her status and be forced to convene a new government if a loss of trust and/or confidence is realized within the House of Assembly. What this effectively does is make the This means that if there exists a situation in which the members of any government play a game of trust and confidence with regards to the House of Assembly. As one might expect, if this game is lost, then the House of Assembly calls for their dismissal and the formation of a new government must be engaged. In essence, the true strength behind such a system is the understanding of power and where it ultimately comes from. According to the Canadian system of governance, power can be defined in the following five ways. Firstly, the title to executive power comes from the Crown. The second determinant of power attests to the fact that the Crown will only select ministers who have confidence of the House of Asse

The Concept of Bureaucracy Essay Example | Topics and Well Written Essays - 1250 words - 1

The Concept of Bureaucracy - Essay Example The model is significantly concerned with the notion of complying conventional bureaucracy rather than how it should be adopted along with executed in an effective manner (Stillman, 54-63). This paper tends to focus on presenting an empirical view of Weber’s bureaucracy model surrounding the case of â€Å"How Kristin Died† which prepared by George Lardner, Jr. The prime intention of this essay would be critically discussing the complications of bureaucracy through using the case of Kristin who was murdered by her ex-boyfriend named Michael Cartier with depicting relevant arguments along with counter-arguments. With regard to public administration along with social science background, the term bureaucracy defines various inconvenient or bothersome features that possess by the contemporary organizations. According to the empirical view of Weber’s bureaucracy model within social and administrative context, the term generally denotes the similarity of fundamental or formal structural components with the essential constituents of the governmental institutions. Moreover, the Weber’s concept of bureaucracy incorporates six major principles that directly reflect the nature of mechanistic structure. These principles involve management by rule, organizational formal hierarchy, promoting functional specialty, in-focused mission, impersonality and employment through determining the technical capability of the individuals (Stillman 54-63). With reference to the case scenario, the death of Kristin can be duly considered as an unfortunate and a disgraceful event which reflects an essential learning regarding the role of public administration. In relation to the case of â€Å"How Kristin Died†, inherent issues concerning the organizational design and how the event turned into awful implication for the guiltless victim can be reflected upon. The case precisely illustrated about the murder of Kristin along with the difficulties faced by her

News reading Essay Example | Topics and Well Written Essays - 250 words - 1

News reading - Essay Example Mainly because not everyone can afford to pay for healthcare every year. For as long as unemployment remains a big part of the problem of Americas modern economy, mandatory healthcare coverage has no place in its society. Forcing mandatory coverage on people just to avoid a tax penalty will result in people purchasing the cheapest or the most affordable health insurance plan within their budget. But it will not guarantee that their pre-existing or future health conditions will be covered under the plan. Neither does it mean that the current plan of the person will still be affordable to the person. Instead, deregulation of healthcare should be pushed and doctors fees must be moderated by a governing health care services body in order to make healthcare more affordable to the people. By allowing free enterprise to flourish and giving people the option to choose their physician, they will be able to truly find a market for cheaper yet effective healthcare. Healthcare should be about competition for the best patient care between doctors, not between health insurance

Media production Essay Example | Topics and Well Written Essays - 2500 words

Media production - Essay Example The settings of this film can be illustrated through the luxury portrayed by the Italian director Luca Guadagnino through choice of settings, thereby making the movies a form of European art film. For instance, the film utilizes lavish costumes, sets, elaborate pacing, and nuanced mise-en-scene; in fact, this form of visual poetry and opulent imagery is not common in European movies. The film is set during Christmas through an aperture sequence to reveal Milan during the winter. Furthermore, the film is made in spectacular mansion of the affluent Recchi family, thereby developing a scene, which evokes Visconti’s â€Å"The Leopard.† For example, this mise-sn-scene is portrayed during a gathering by the family for a birthday dinner in honour of patriarch Edoardo Recchi (Swinton), who is a stylish and reserved head of the family. Another scene through which elegance, luxury and beauty is portrayed in the film is when, a young man names Antonio joins the family at the house to deliver a cake to Edo and he is introduced to Emma. At this point, the Luca Guadagnino's I Am Love offers complete digression into the privileged world attributed to impossible of luxury and sophistication, which numerous Hollywood’s Golden Age film tries to achieve (Noh, 2010, 1). On the other hand, Yorick Le Saux’s photography skills presented magnificent designs of these scenes by focusing in the aspect of timelessly archetypal attires by Fendi. For instance, Swinton appearance portrayed Raf Simons to be a fashion genius in making his film debut. A new scene in this film is developed through a rigorous editing in order to establish a context of natural environ. In this case, there are master shots created through progression of speedy cuts of shots in order to offer a representation of the entire scene. Apparently, this new scene is strident in terms of its presentation; though there is difficulty in understanding the way these new surroundings are introduced. B esides, the movies do not present the transition from one scene to another in interesting ways to viewers’ consciousness. Instead, presentation of new scenes is focused on reforming viewers’ understanding of the new scene to fit into the narrative. The film presents another mise-sn-scene in a restaurant where Emma is dinning with her mother-in-law and prospect daughter-in-law. Apparently, Emma is stirred up by the prawn prepared by Antonio; in fact, this is a scene that depicts a transition from 2D to 3D and smell-o-vision. On the other hand, performance by Swinton in this mise-en-scene precisely depicts Emma's arousal by the food. In fact, this forms a brilliant scene in the film while viewers watch as Emma lose control of her senses while her inhibitors take control of her for the rest of the movie. In addition, the movie has a temperate pace, through it gas speedy cutting for sense alteration, and so does the Recchi family. Nonetheless, there are few things that occ ur in the film, though they are enough to make it captivating. Therefore, mise-en-scene of the film is attributable to powerful visual cues, which narrates the story and catalyze the narrative’s transition from plot to plot. Camera Work Camera works make the film splendid, whereby Guadagnino uses different angles by positioning the camera in unusual spots. In fact, this makes the film has few

Community teaching work plan proposal Assignment

Community teaching work plan proposal - Assignment Example The theory is very significant because it incorporates both cognitive and behavior learning theories. The theory shall be utilized during teaching to change the behavior and attitude of the audience through giving them real examples on the advantages of healthy eating habits. Video shall be shown to the audience on how to plan their daily diet, and the audience shall be expected to practice that daily. NWS-10 Reduce the proportion of children and adolescents who are considered obese. There is increased number of children and adolescents who are obese in the countr, and the number is escalating at alarming rate. Poor eating habits have been associated as the major cause of this escalation. Obesity is one of the leading lifestyle diseases that cause morbidity and mortality in US. According to Alma ata health for all global initiative, one of the pillars is to increase healthy life expectancy to all. Therefore, this objective is anchored on this pillar since it aims at enhancing health. I shall evaluate the effectiveness of my teaching plan after teaching the audience; this shall be done immediately after the lesson. I shall achieve this through self-videotape during my teaching as well asking a colleague to observe me while I am teaching and offer me a genuine feedback on the overall teaching. The process of evaluation shall encompass: I identifying the program and setting objective, designing lesson to meet the objectives, carry out the learning activities, assess the audience learning, and finally use the assessment results to improve the program and objectives Some of the potential barriers shall be like: coping with grammar and jargons by the audience. I shall overcome this by the use of simple terms and avoid medical jargons. Another barrier can be of technological breakdown for example computer crash or problem with the overhead projector. This shall be overcome through the use of other backup system like having the teaching information printed on

Patient Engagement in Decreasing Medication Wastage as SOPD Essay

Patient Engagement in Decreasing Medication Wastage as SOPD - Essay Example Managing health programs is very essential if the nation has to remain healthy. Medical experts argue that officials in the health care field have often failed to acknowledge series of problems in the sector thus influencing the overall service delivery in the sector. The intention of this paper is to discuss how to engage patients in decreasing medication wastage at SODH. Medical experts have observed that patient adherence to medication is principal factor in management of chronic illnesses. Considering a case of asthma medication, experts allude that regimens response is not impressive, sitting a non-adherence at a rate of 30 to 70 percent (Fincham, 2007). It is apparent that this observation has an impact on the rate of service delivery because it increases the cost of care treatment along side other costs. Apparently, arguing from management perspective, appropriate measures should seek to reduce the cost while increasing the rate of response to medication. Generally, factors th at influence a reduction in drug wastage would influence the cost of treatment. This is a positive response to the problem because it aims at projecting a positive response in the sector. Other factors include distribution strategy, drug selection method among other factors that aim at projecting a positive change in the sector (Colbert, 2007). ... e been able to categorize the barriers to medication adherence as barriers contributed by patients, barriers contributed by medications and clinically related barriers. Arguably, these barriers contribute to the increased cost of medication. This cost is a burden to the taxpayer. In many cases, experts in financial sector and other related sectors have developed proposal, which aim at reducing costs while ensuring effective services. The significance of addressing barriers to medication adherence does not only look at cost of medication, but also the impact on the environment. A reduction in pharmaceutical cost and waste is very vital in this century because it influence the environment. In addition, conservation of limited resources that man has is vital for future generation. Objectives Medical experts have identified a number of objectives, which the program seeks to address. It is arguable that while addressing these objectives the program shall have achieved its goals. Notably, arriving at the goals of the program require contributions from various elements that constitute the program. The study identified the first objective of the program to be reduction of wastage of inhalers i.e. decreasing cost. This objective has a direct effect on the common person who pays medical insurance. In addressing the cost incurred in buying drugs, the sector shall have been able to contain some of the challenges it has in responding to other diseases (Colbert, 2007). It is evident that budget allocation for each illness depend on records of patients that healthcare sector is able to meet. The second objective of the program is engaging patients in disease management. Management of diseases is a factor that cannot occur in isolation. That is various stakeholders have to play their

Personal Development and Careers Essay Example | Topics and Well Written Essays - 3000 words

Personal Development and Careers - Essay Example This is the reason why it is advised to appreciate whatever good things that a child has made in order to reinforce good behavior out from them. Parents therefore are advised to learn more about their children especially in their growing up days. On the other hand, unfavorable consequences of certain actions are also learned which resulted to doing things that will end up positive results. Children only learn a little about the world and most of their learning can be acquired from their daily experiences with adults. Parents are continuously feeding their children with the right or even wrong information. However, children can also acquire their knowledge from media or even other people aside from their parents or closer relatives at home. Children learn about their immediate surrounding out from their experiences. Whatever they feel, hear, smell or see on a day to day basis is considered part of their experience. In the same way, adults have the same mechanism as they continue to su rvive and make the most out of their lives in this world. Adults have to learn different things everyday but most of the time; their learning does not require more about theoretical aspects. They appreciate the most essential and practical part which is experience. In this manner, adults behave in a way that what makes sense to them are only those things they learned importantly out from their experience. Most of them based their choices in life on their learned things out from their experiences. In IQ tests and even in other behavioral tests, it is found that experiences have significant impact on the corresponding results. For instance, a person who is exposed to a certain environment for quite a long time may have been influenced by what he perceives in his surrounding. Thus, when this person changes his environment, a new set of perspective may eventually change his previously perceived things in life. Thus, a person living in other country for quite a long time and returns to h is mother land may possess different behavior. As mostly noticed, personality may change and this is feed by the acquired behavior at a particular experience at certain time. This is the reason why personality changes over time and the way an individual behaves. The acquired learning or knowledge from a certain experiences has something to do with the necessary changes of someone else’s personality and eventually behavior or perspective in life. This is the reason that in most firms, especially in hiring supervisory and managerial positions, experience is very important deciding point. Experience is equated to substantial knowledge and understanding of the specific job function. Based on this assumption, an individual who has more experience is considered to have more meaningful behavior about his or her job. For instance, managers are expected to lead and anticipated to act as someone to be on top of his or her subordinates. Those subordinates are mostly not expected to beha ve in the same way as managers do. It is true that the mind cannot be seen or observed but its actual function can be critically considered through observing specific behavior or actions of a person. It is hard to identify the mind and the actual thought. Usually, it can only be understood in detail once behavior or specific actions of a person are observed. In the same way, whatever is learned cannot be exactly

Description of business Essay Example for Free

Description of business Essay This entrepreneur will be opening a new business which will operate as a sole trader. The name of this business is CJ’s Seafood joint.CJ’s Seafood joint will operate under the logo â€Å"Come have a mouthful of flavor. Operating as a sole trader would mean that the entrepreneur would make all the descions himself but would also have to carry the responsibilities for himself. The main aim of the business is to have every customer who comes comes through our doors impressed by CJ’s and will be excited to come again,also to create and maintain a surrounding that is comprehensive and exceptional in its attention to every detail of operation. The entrepreneur also wishes to provide a friendly, cooperative and rewarding environment which encourages longterm, satisfying, growth employment.To keep the concept fresh,exciting and on the cutting edge of the hospitality industry. The business will be opened on weekdays 8:00 am to 10:30pm,weekends,9:00 am to 11:30 pm also on public holidays. CJ’s is opened to a variety of different persons and age groups.It would be coveinienient to persons who are working long hours and so does not have the time to prepare a proper meal or even a family who is just looking for somewhere nice and beautiful to have dinner.CJ’s will also serve an as accommodation for catering at dinners,weddings and any other events. Justification of location CJ’s seafood joint will be loctated in Kingston at Ann’s Bay near the sea.The business will do exceptionally well at this location because of its proximity from the sea.Being located near the sea would mean that the raw materials needed for the running of the business would cost less money to transport the raw materials to the business.Also the business will have a dependable source of material this means there will never be a scarcity in production. Secondly, beach scenery would also serve as an attraction for both local and international customers,especially the tourist from which foreign exchange would be gained which means more profits for the business.A beautiful beach scenery would provide a relaxed and calm environment which would entise the customers into returning again and having a god reputation would mean more customers thus more profits. Selection of appropriate labour For this business to be ran successfully,the entrepreneur will need to employ both skilled and skilled workers.The skilled workers in this business will consist of: Two Chefs and one executive chef.These persons will be incharge of the preparation and meal planning of all the sophisticated menus and introducing new ideas which will motivate the customers in returning. 2 Bartenders.These persons would be incharge of making refresging beverages and liquors according to the customers preference. The business will also need 5 Cashiers.They will be incharge of the money made on a daily basis and will play a part in the monitoring of the business’s financial transactions and data. In this business the unskilled are just as important as the skilled workers as they play a vital role in the successful running of the business.The skilled will consist of: 10 Janitors.They will be incharge of the proper maintenance and sanitation of the premises which will give the business a good reputation for its emmaculate maintenance . 4 waiters and 4 waitresses. They will be responsible for satisfying the customers requirements and should try to meet all of them with no animosity and should be patient in dealing with their problems. 10 fishermen.They will be responsible for going out to sea and ensuring that the sea animals needed by the business is always on time and of good quality. Sources of fixed and working capital The business will need both working and fixed capital.The two sources of fixed capital to be used by the business are: A loan of US $300,000 from the National Commercial Bank, to be secured with a mortgage on the entrepreneurs home,which would go towards: the purchasing of new equipement renovating and upgrading the premisis purchasing of more delivery vehicles The second source will be: personnal savings of the entrepreneur of US$10,000 from the Jamaica Mutual Bank which will be used to do the same as the things listed above. The two sources of working capital will be a loan from the bank and personal savings of the entrepreneur .This money will contribute towards: paying salaries paying utility bills pay rent on the premises The money borrowed from the bank will be repaid from the profits accumulated during a period of 10 years of successful business management. Role of entrepreneur The entrepreneur is one who organizes the factors of production to create goods and services. The most suitable location, qualified workers, and the right equipment and machinery will ensure efficient production. It is therefore important for him to make the right decisions concerning the employment of the required resources for his business. He must also make decisions on systems and processes to be applied in the production process.An entrepreneur has many roles/responsibility, three of which are: PLANNING Planning is very important to every venture. It is more important to the entrepreneur’s venture because of the uncertainty of success and less room to make mistake. The entrepreneur’s focus is on the execution side and how to get the product to the market in the shortest amount of time so as to start earning revenue. OPERATING This is where the entrepreneur starts putting all its business ideas into place .He analyzes his ideas and sees if they are going according to planned. Conceptualizing This is where the entrepreneur gains an understanding of the business and what he hopes it will be, Production The action of making or manufacturing from components or raw materials, or the process of being so manufactured.There are three types of production.They include: Primary Production This includes all kinds of extractive industries such as agriculture, mining and fishing. Secondary Production This includes manufacturing such as assembling, refining and construction (building) industries. Tertiary Production This includes all kinds of service industries such as transportation, communication and tourism. The type of production used in the business is primary production.The fishes and other sea animals are extracted from the sea to be made in a finished product to be enjoyed by thousands of customers. Levels of production Production is the action of making or manufacturing from components or raw materials, or the process of being so manufactured.There are three levels of production.These include Subsistence This is the lowest level of production. Subsistence productions refers to output from the production process that is just enough for the survival. This amount of production is therefore not adequate to meet all needs and wants of a family, community or a country. For example, subsistence farming involves the production of crops to feed the family and for survival. Wealth is not created as whatever is produced is consumed. Domestic Production Domestic production refers to production that is more than survival level. It provides output that is enough to satisfy domestic needs and wants. Excess is not available for export. However, production is adequate to supply local demand. Surplus or Export This level of production is adequate to supply local demand and for export. Large industries can produce large quantities of output to satisfy local consumption and earn foreign exchange from export, for example, the sugar and banana industries. The type of production used by CJ’s Seafood Joint is domestic production.The business provides mostly for the local market.There is sufficient demand locally to absorb all the produce. Quality control measures The entrepreneur will make a daily report on the problems or difficulties face on a daily business and implement measures to correct them. The entrepreneur will also be responsible for inspecting the goods carried in on a daily basis to make sure that they are up to standard and are suitable for consumption. Technology In today’s world technology has become one of the fastest advancements.In CJ’s Seafood Joint it will play a vital part in its day to day running. Two types of technology used by the business are a refrigerator and a computer. The refrigerator is responsible for the preservation of foods and beverages.Without the refrigerators,items will start to them rottening resulting in a loss of money and customers due to a bad reputation of rotted foods The computers is most important as it contains all the business’s transactions and data.It provides order and allows information to be accessed easily,without the availability of computers everything will be chaotic. Potential for growth Internally We will be able to expand our initial operation by 80% by our 7th year, however expanding would mean a larger premisis which would require us to go elsewhere for the business to be successful in all its different aspects.We would need to buy additional delivery vehicles also an addition of ten (10) members of staff to share the extra work load.The business would have to move to a similar locatiom,near the sea, so as to not make things difficult in the purchasing and transporting of foods Externally If we can acquire a good record,we might be able to expand internationally,allowing us to open branches in different countries turning CJ’s into a multi-national business .The business would so make more money and foreign exchange,also more exposure for the business. Linkages The business turns raw materials into a delicious produce to be consumed by our customers. Having a backward linkage helps the business in that there is a reduced dependence on imported goods since local suppliers provide the raw materials for the producers.The linkage will allow the business to source fresh produce,to minimize delivery time and transport costs and to maintain a close relationship with the product suppliers to ensure product quality. Government Regulations The business must apply to the Commissioner of Taxes to be a registered taxpayer, the business will earn atleast at least JMD 2,000,000. The application for GCT registration must be submitted within 21 days after taxable activity has started. A temporary GCT certificate will be issued to the company upon receipt of the application for GCT. Documents to be submitted are the following: 1. Completed application for TRN Number Organisations 2. NIS number confirming that the company is not yet liable to National Insurance. 3. Certified copy of Articles of Incorporation 4. Authorisation letter if the TRN application is being made by a third party. The business will be affected by the health and safety regulations ,particulary with regard to oil spills.The entrepreneur must be familiar with all legal requirements for occupational health and safety,and must ensure full compliance. Ethical Issues CJ’s will make the aspect of ethical issues priority as it relates to the development of the business. CJ’S Cuisine will endeavour to do its best in not to be involved in ignoring health, safety and environmental standards. The business will ensure that all these aspects meet the necessary requirement in order to avoid instances such as food poisoning .we will aim to meet a good nutritional standard for all meals,with a balance of proteins and other requirements.

Psychology of Adolescence Essay Example for Free

Psychology of Adolescence Essay BoysTown is a registered charity and a national organization for youth welfare in Australia. It focuses on helping disadvantaged youths who are at risk of social exclusion to enhance their quality of life (â€Å"Youth social†). It recognizes several causes of social exclusion among disadvantaged youths that need to be addressed, which include single parenthood, low self-esteem, physical and mental health problems, substance abuse, lack of work experience, functional illiteracy, and underdeveloped personal and vocational skills (â€Å"Youth social†). BoysTown also recognizes that most of the disadvantage youths came from families who have a history of intergenerational unemployment and welfare dependency and from Indigenous backgrounds (â€Å"Youth social†). BoysTown offers several social inclusion programs to help disadvantage youths to improve their life. The programs include Kids Helpline, Youth Programs, Indigenous community development, Family programs, and Intermediate labor markets. The key attribute of these programs is that they emphasized sustainable outcomes while they rely on safe strategies for working with youths who are at risk of social exclusion (â€Å"Youth social†). BoysTown’s Kids Helpline is a national telephone and web-based counseling program that provides services for more than 60,000 children and youths across the country. The Youth programs offer personal development, training and employment assistance to more than 3,500 youths in communities. BoysTown is collaborating with key stakeholders to work on a social inclusion project with four remote Indigenous communities in the East Kimberleys (â€Å"Youth social†). It also provides parenting programs and family refuges such as home-based support and training to make way for the transition of disadvantaged youths to the wider world (â€Å"Youth social†). The organization also operates various social enterprises and transitional employment programs in order to provide 400 youths per year with paid work and on-the-job training. There are various indicators that demonstrate the degree of social exclusion suffered by families and children, which include low-birth-weight babies, permanent exclusion from school, the number of children living in unemployed households, teenage pregnancy, low academic achievement, and the number of children aged 10-16 who are in young offender institutions (Pierson, 2002). The indicators of social exclusion at the level of community include overcrowded housing, a high percentage of households without a bank account, poor community participation, and high levels of burglaries (Pierson, 2002). The key forces that increases the likelihood of social exclusion are poverty and low income, lack of social supports and networks, lack of access to the labor market, the impact of the local neighborhood, and exclusion from services (Pierson, 2002). Pierson (2002) suggests ways to address social exclusion, which include maximizing income and securing basic resources; improving social networks and supports; collaborating in partnership with local organizations and agencies; developing channels of effective participation for users, local residents, and their organizations; and concentrating on whole neighborhoods. Socially excluded youths have a significant cost impact on society in terms of publicly-funded health services, justice system and social security costs, and the impact of decreased individual earning capacity, lost productivity, and decreased tax revenue (â€Å"Youth social†). The Australian government is investing in developing the capability of the not-for-profit organization to provide more holistic, community-based strategies to respond to social exclusion, especially among young people (â€Å"Youth social†). Models of intervention must be multi-dimensional and aimed at providing young people with a comprehensive range of support over an extended period of time (â€Å"Youth social†). They should also be based on a holistic approach in order for young people to overpower personal barriers; improve their strengths, health, well-being, life and interpersonal skills; develop their self-esteem and the ability to learn; and succeed in shifting to independent living, training or work, and further education (â€Å"Youth social†). BoysTown’s Youth programs are effective in helping youths who are at risk of social exclusion because they incorporate individual assessment, counseling, and support, life skills training, personal development and mentoring; vocational skills training, employment assistance; and post-placement support (â€Å"Youth social†). Young people must be provided assistance into paid employment by giving advice, training and other help that they need to make them more employable (Kemp, 2005). Focusing on individual agency such as young people’s attributes, qualifications, decision-making, and behavior allows young people to successfully transition from welfare to work (Kemp, 2005). The Kids Helpline at BoysTown is similar to a mentoring program that helps disadvantaged young people to tackle social exclusion. Mentoring consists of an informal educative role and personal support and encouragement (Pierson, 2002). Mentor acts as a trusted counselor or guide (Pierson, 2002). The goal of a mentoring or counseling program is to connect two individuals in a one to one voluntary relationship, with one individual being more experienced than the other and with the hope that their knowledge and skills will be transferred (Pierson, 2002). The key features of a mentoring relationship include a voluntary arrangement as required by the individual being mentored and can be ended by either party at any time, interpersonal skills of mentors to manage and monitor the relationship, and the understanding of both mentored and mentors about the boundaries and objective of the relationship (Pierson, 2002). Colley (2003) mentions the popularity of mentoring with policy-makers because it addresses their concerns such as the moralization of social exclusion. The author adds that the solution to social exclusion of young people depends on their re-engagement with the labor market and/or formal learning routes. The key role of mentoring is to provide a way for the re-engagement by changing young people’s values, beliefs, attitudes, and behavior to engage their personal commitment to become employable (Colley, 2003). Mentoring helps young people in terms of empowering them, discussing aspirations, and making them more realistic about their view of work (Colley, 2003). It is also important to assist young people to attain skills in areas such as confidence building, problem solving, improvement of interpersonal skills, punctuality, and team working in order to enhance their personal effectiveness in the workplace (Colley, 2003). Moreover, mentoring is also important to help disadvantaged young people develop social networks and capital (Colley, 2003). It is necessary to create initiatives that involve young people not only in making decisions that affect them individually or on particular services but also in making decisions that influence their communities collectively (Pierson, 2002). Organizations led by young people play an important role in defining services and provide practical support for young persons (Pierson, 2002). The aim of the Indigenous community development at BoysTown is to help young people to re-engage in learning; increase community involvement in formal education and training; enhance access to sustainable mainstream employment opportunities; and develop training and work opportunities through community-based social business enterprises (â€Å"Youth social†). According to Pierson (2002), adolescent support teams have emerged rapidly during the early 1990s. The author adds that the aim of adolescent support teams is to divert youths from the care system and offer short-term preventive service that assists families prevent problems in relationships that might result to homelessness. The approach used by the adolescent support teams is preventive and based on time-limited, task-focused work (Pierson, 2002). Most of the work of the adolescent support teams involves negotiation and mediation between young people and parents (Pierson, 2002). BoysTown enterprises are involved in several community infrastructure development, asset maintenance, and urban renewal projects in disadvantaged areas (â€Å"Youth social†). Enterprise-based intermediate labor markets are effective in minimizing crime and anti-social behavior and in helping young people who are socially excluded to engage again with the labor market (â€Å"Youth social†). According to Aiken (2007), social enterprises are considered mission-driven organizations with a commitment to a specific disadvantaged group. The author adds that placement agencies function as intermediaries in searching and training people to move into work in the mainstream labor market. Social enterprises have often focused on the needs of socially excluded client groups (Aiken, 2007). Aiken (2007) mentions that the origin of social and community enterprises can be found in the mutual and cooperative sector in Great Britain. The author adds that the emergence of this movement has resulted to an important pattern which has focused on the economic development of poorer communities, including the importance of maintaining paid work. Intermediate Labor Market organizations focus on short-term training and employment with the goal of trainees transitioning into paid work in other organizations (Aiken, 2007). They may be working with disadvantaged people and will have a tendency to be reliant on some degree of public sector contracting. References Aiken, M. (2007). What is the role of social enterprise in finding, creating and maintaining employment? for disadvantaged groups? Retrieved June 14, 2009, from http://www. parracity. nsw. gov. au/__data/assets/pdf_file/0003/22575/Cabinet_Office Colley, Helen (2003). Mentoring for social inclusion: A critical approach to nurturing mentor relationships. New York, NY: Routledge. Kemp, P. A. (2005) Young people and unemployment: From welfare to workfare. In M. Barry (Ed. ), Youth policy and social inclusion: critical debates with young people (pp. 139-156). New York, NY: Routledge. Pierson, J. (2002). Tackling social exclusion. New York, NY: Routledge. Youth social exclusion: A global concern. Retrieved June 14, 2009, from http://www. boystown. com. au/downloads/rep/BT-Youth-Social-Exclusion. pdf

Tata CSR Corporate Social Responsibility Tata Group

Tata CSR Corporate Social Responsibility Tata Group Introduction Definition and History of CSR Corporate social responsibility (CSR) means considering the wellbeing of humanity by taking responsibility of the impact of organizations actions on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the surroundings. Organizations have realized that in addition to growing businesses it is also very important to build responsible and sustainable relationships with the large community. Hence, CSR has become increasingly famous in the Indian corporate scenario and is one of the key drivers of CSR. It was in the early 1970s when the term CSR came in to ordinary use after many international corporations were formed, but rarely abbreviated. The term stakeholder means those impacted by organizations activities. Corporate Social Responsibility (CSR) defined as the principled behavior of a company towards the general public, evident itself in the form of such noble programs initiated by for-profit organizations. Additional motive for this rapid acceptance of CSR is the state of the Indian society. Though India is one of the fastest growing economies, socio-economic issues like poverty, illiteracy, lack of healthcare etc. are still universally present and the government has limited resources to embark upon these challenges. This state of affairs has opened up several areas for businesses to contribute towards social development. CSR is not a latest notion in India. Corporates like the TATA, ITC, Aditya Birla, and Indian Oil Corporation, are few to name who are involved in helping the society ever since their foundation. Several other organizations through donations and charity events have been doing their part for the society. Today, CSR in India has gone ahead of only charity and donations. It is approached in a more organized and structured fashion. It is now considered as an essential part of the corporate strategy. Companies have CSR teams that develop specific policies, strategies and goals for their CSR programs and set aside budgets to sustain them. These programs are based on a clearly defined social philosophy or are closely aligned with the companys business expertise. Employees volunteer their time and contribute their skills, to implement them and are considered as the backbone of these initiatives. Overall development of a community to supporting specific causes like education, environment, healthcare etc. forms part of CSR programs. Organizations like Bharath Petroleum, Maruti Suzuki India, and Hindustan Unilever, adopt villages where they focus on holistic development. They provide better medical and sanitation facilities, build schools and houses, and help the villagers become self-reliant by teaching them vocational and business skills. This is one of the examples of CSR. On the other hand GlaxoSmithKlines CSR programs primarily focus on health and healthy living. They work in tribal villages where they provide medical check-up and treatment, health camps, health awareness programs, etc. They also provide money, medicines and equipment to non-profit organizations that work towards improving health and education in under-served communities. Many CSR initiatives are implemented by corporate in partnership with Non-governmental organizations (NGOs) who are well versed in working with the local communities and are experts in tackling specific social problems. SAP India in partnership with Hope Foundation, an NGO that works for the enhancing the poor and the needy throughout India, has been working on short and long-term transformation initiatives for the tsunami victims. Together, they also started The SAP Labs Center of HOPE in Bangalore, which serves as a home for street children, where they provide food, clothing, shelter, medical care and education. Take the following illustration: Companies need to answer to two aspects of their operations: 1. The quality of their management both in terms of people and processes (the inner circle).   2.The nature of, and quantity of their impact on society in the various areas. Outside stakeholders are taking an increasing interest in the activity of the company. Most look to the outer circle what the company has actually done, good or bad, in terms of its products and services, in terms of its impact on the environment and on local communities, or in how it treats and develops its workforce. Out of the various stakeholders, it is financial analysts who are predominantly focused as well as past financial performance on quality of management as an indicator of likely future performance. Why is CSR important? Consumers investors: growing expectation for organisations to behave responsibly Consumer awareness: Green and Ethical consumerism Legislation: HS, EPA, Sustainability, Codes of Practice Globalisation: Adoption of Best Practice, Consumer Legal Acceptance. Business advantages of CSR: Human Resources Recruitment, retention and morale of Staff Risk Management Investment in ethical brand equity Greenwash effect? Brand Differentiation As USP Build brand loyalty Reputation and brand attractiveness Business Development New markets, products and services Resources Management Better management and conservation of strategic assets Stakeholder Management Better internal and external relationships Freedom of operation: reduce government, public, NGO intervention in organisation History of Tata Group In a free enterprise, the community is not just another stakeholder in business but is in fact the very purpose of its existence. Jamsetji N. Tata, Founder, Tata Group The Trusts Vision: Shri Ratan Tatas thoughts, in 1913, on the manner in which the Trusts fund could be used: .. for the advancement of Education, Learning and Industry in all its branches, including education in economy, sanitary science and art, or for the relief of human suffering or for other works of public utility To engage qualified and competent persons to study into matters that pertain to the social, economic or political welfare of the Indian community, the object being to design schemes of a practical nature calculated to promote the well-being of the said community, care being taken that such work is not undertaken from the stereotype point of view but from the point of view of fresh light that is thrown from day to day by the advance of science and philosophy on problems of human well-being Further he also directed that: No experiment and no venture should be aided or undertaken unless the scheme thereof is carefully prepared No institution or organization should be aided of which the accounts are not subject to periodical audits and are not regularly issued and which would not be open to inspection and examination. Industry Profile of the TATA Group The Tata Group comprises 114 operating companies in seven business sectors: Tata Auto Comp Systems Automotive Tata Steel Materials Tata Power Energy Rallis India Chemicals Tata Realty and Infrastructure Service Tata Tea Consumer Products Tata Technologies Information Systems and Communications Globally: The Tata Group has operations in more than 54 countries. The companies export products and services to 120 nations, across six continents. The Tata Group is one of Indias principal and most valued business multinationals, with revenues in 2005-06 of $21.9 billion (Rs 967,229 million), the equivalent of about 2.8 per cent of the countrys GDP, and a market capitalization of $55.1 billion. Tata companys total employee strength is around 2,46,000. Amongst the 28 public listed enterprises of Tata Group are Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea have a combined market capitalization that is the maximum among Indian business houses in the private sector, and a shareholder base of over 2 million. The five core values of Tata family are integrity, understanding, excellence, unity and responsibility. Purpose of the TATA Group: To improve the quality of life of the societies they serve. The Group brings a unique set of competences through leadership in sectors of national economic significance. This requires them to grow assertively in focused areas of business. Their legacy of returning to society what they earn put forward trust among consumers, employees, shareholders and the community. The TATA represents leadership with trust in a exceptional way. Milestones: 1868 In the mid 19th century, TATA Group was started by Jamsetji Nusserwanji Tata 1874 The Group entered into textiles by setting up the Central India Spinning, Weaving and Manufacturing Company. 1902 Taj Mahal Palace and Tower, Indias first luxury hotel, opened in 1903. 1907 Indias 1st Iron and Steel plant in Jamshedpur is The Tata Iron and Steel Company (now Tata Steel) the plant began its production in 1912. 1968 Indias 1st software Services Company is established as a division of Tata Sons called Tata Consultancy Services (TCS). 1995 Tata QMS institutes the JRD QV Award, modeled on the Malcolm Baldrige National Quality Value Award of the United States, this laid basis of the Tata Business Excellence Model. 1998 Tata Indica, started by Tata Motors is Indias first indigenously designed and manufactured car. 2000 The first major acquirement of an international brand by an Indian business group was Tata Tea acquiring the Tetley Group, UK 2006 Launched Credit Card In Kolkata, the foundation stone for the Tata Medical Centre was shown. MCA-2, Indias largest e-governance initiative was launched by TCS. For the third time, Tata Steel ranked worlds best steel maker by World Steel Dynamics. US-based Eight O Clock Coffee was acquired by Tata Coffee. Tata Sky satellite television service was launched across the country. 2007 In a wider leap, the Anglo-Dutch steel major Corus has vaulted the former to the fifth position from 56th in global steel production capacity, in the Tata Steels acquisition TATA Singur project MB Kulkarni, General Manager (Construction) of Tata Motors, Our work plans are planned in such a way that whatever are the product target dates, in 2008 rolling of the vehicle will take place. Group Chairman Ratan Tatas dream peoples car will be rolled out by next year. For the factory 700 acres of land will be used and manpower has been planned and organized for the construction. TATAs Corporate Social Responsibility SILVER LININGS The company has streamlined its CSR activities into four major areas: HEALTH EMPLOYABILITY EDUCATION ENVIRONMENT Health: The World Health Organization defines health as a state of complete mental, physical and social well-being and not merely the absence of infirmity or disease. The health status is usually measured in terms of life expectancy at birth, fertility rate, infant mortality rate, crude birth/death rate. According to the Country Health System Profile, World Health Organization, public health infrastructure in rural India consists of a 3 tier system: A sub centre for every 5,000 population with a male and female worker, A Primary Health Centre (PHC) for every 30,000 population with a medical doctor and other paramedical staff, and A Community Health Centre (CHC) for every 100,000 population with 30 beds and basic specialists. In urban areas, it is 2 tier systems with Urban Health Centre (UHC)/Urban Family Welfare Centre (UFWC) for every 100,000 population followed by general hospital. The existing public health infrastructure is not evenly distributed across the States. Many institutions are not functional due to staff shortage and non-availability of drugs and consumables and essential equipment. As a result of such inadequate public health facilities, it has been estimated that less than 20 percent of the population, which seek OPD services, and less than 45 percent of that which seek indoor patient treatment, avail of such services in public hospitals. A large portion of population seek medical care services from private sector despite the fact that most of these patients do not have the means to make out-of-pocket payments for private health services (National Health Policy 2002). Keeping these figures in mind, the Company has launched several initiatives for improving the health status of community members in the CSR project areas across locations. The initiatives include both preventive as well as curative health care services. In addition, infrastructural development for ensuring a perennial supply of clean drinking water and improved health through better sanitation facilities is also included in the CSR program of the Company. Figures for 2006 : Alignment to Millennium Development Goals Impact in 2007-08 Millennium Development Goals 5: Improve Maternal Health Institution of Village Health Workers established Community members identified and trained for providing basic health care to village communities Antenatal cate and anaemua detection and treatment for 590 women Millennium Development Goals 6: Combat HIV/AIDS, Malaria and other diseases Curative Preventive health services were provided to over 92,390 people through the Companys community health programmes, including immunization drives for polio, measles. Special country-wide programmes were conducted for drivers during service camps. 46,548 drivers availed of the free general health and eye check-up camps and AIDS awareness programmes Employability Employability facts Annually Indias labour force is growing at a rate of 2.5% and employment only by 2.3% Indias workforce is self-employed by 60%. Around 30% are casual workers i.e. they work only when they are able to get jobs and remain unpaid for the rest of the days In the Unorganized sector Approximately, approximately 90% of the labour force is employed, i.e. sectors which do not provide other benefits of employment combined with the social security Organized sector. In addition to the Apprenticeship programmes that are run within the premises of the manufacturing units, as per the Apprenticeship Act 1961, the Company has also initiated several efforts to enhance employability of youth. To upgrade the quality of Industrial Training Institute (ITIs), the company has built public-private partnership with government authorities. In the year 2007-08, the upgradation process has been initiated in four it is, who are equipped with latest machines and tools. To understand the manufacturing processes, the students have been taken on exposure visits and for their faculty, Train the Trainer programmes have been organized. Technical and vocational programmes are run for rural youth from the project areas, like Motor Mechanic Vehicle Trade Course, electrical, welding, a/c refrigeration, computer skills, bee-keeping, etc. Special programmes are also run for women including sewing training, beautician courses, manufacturing food products and utility items and cable harnessing and assembly work. More than 9,000 youth and women have benefited from these programmes across Companys locations. Alignment to Millennium Development Goals Impact in 2007-08 Millennium Development Goals 1: Eradicate extreme poverty and hunger The Company has identified 10 ITIs across the country to upgrade their facilities and enhance the relevance of their programmes to industry needs, as a part of its skill development programme, In 2007-08, four ITIs have been covered. Training in various technical and vocational trades was given to around 1,085 youth from areas adjecent to the Companys plants. Over 350 local youth have been trained in partnership with the government and the social sector, making them employable at the new plant location of Singur. All 18 students of the Company-supported Mechanic Motor Vehicle Trade Course, 2007-08, in association with the Ramakrishna Mission at Sakwar, Thane district, Maharashtra, have been successfully placed at the Companys dealerships. Two students from the previous batch have been facilitated to become entrepreneurs and have opened their own workshop on the Mumbai-Ahemedabad Highway Millennium Development Goals 3: Promote gender equality and empower women To make the women economically independent, around 1,058 women have been trained in utility items, manufacturing food products and, beautician courses, sewing Education The root of poverty often lies in illiteracy. Social infrastructure like education is as important as physical infrastructure, not only for sustaining high growth but also for enhancing welfare. Education Facts About India Less than half of Indias children between the age 6 and 14 go to school A little over one-third of all children who enroll in grade one reach grade eight Children aged 6 14 years do not attend school, the count of which is atleast 35 million 52% of girls in the age group of 5 to 9 years are illiterate 53% of habitation has a primary school 20% of habitation has a secondary school In nearly 60% of schools, not more than one or two teachers are there to teach Classes I to V The reasons for leaving given by 3 in every four drop-outs are need to work to support their families, little interest in studies and high cost of private education Contribution of Tata Motors towards improving education through infrastructural development for promoting schooling among the villagers and through upgradation of educational facilities like building computer laboratories, sports ground, etc. and organising training to teachers programmes to better the quality of education. Alignment to Millennium Development Goals Impact in 2007-08 Millennium Development Goals 1: Achieve universal primary education: From over 25 villages, infrastructure was improved in 13 schools, promoting higher education for 2,000 children. From across 33 schools, Shiksha Prasar Kendra, a Tata Motors society at Jamshedpur, supported 18,000 students of which 7,500 are girls Quality of education improved: In 4 schools Teachers training programme was conducted With participation from over 4,300 students, extra-curricular activities was organised in 31 schools In West Bengal at Beraberi High School, Singur, computer labratory was built 375 students were awarded with scholarships for higher studies Environment Climate Change is the environmental issue facing the world today, which is any long-term significant change in the average weather experienced by a given region. Facts on Environment Reports concluded by the Intergovernmental Panel on Climate Change (IPCC) are: Since the mid-20th century most of the observed increase in globally averaged temperatures is very likely due to the observed increase in anthropogenic greenhouse gas concentrations. From new estimates of the combined anthropogenic forcing due to greenhouse gases, land surface changes and aerosols, it is likely that human activities have exerted a substantial net warming influence on climate since 1750. Anthropogenic aerosols produce a net negative radiative forcing (cooling influence) with a greater magnitude in the Northern Hemisphere than in the Southern Hemisphere The IPCC, which represents consensus in the scientific community, defines extremely likely, virtually certain, very likely, and as indicating probabilities greater than 90%, 95%, and 99%, respectively. Tata Group places a special emphasis on environmental and ecological issues in view of the threat to environment. The Groups efforts to preserve and regenerate environment find expression in the slew of projects and programmes it has undertaken in and around its facilities and operations. In this context a focus area for the group is the climate change crisis. Tata Motors beliefs on sustainability have led to a corporate policy that emphasises environment preservation, the Company works on projects that include reducing effluents and emissions, maintaining local ecologies, repairing green cover and improving long term corporate sustainability. Alignment to Millennium Development Goals and Bharat Nirman Target Impact in 2007-08 Millennium Development Goals 7: Ensure environment sustainablity With an 80% survival rate, over 175,242 saplings have been planted. To promote use of environment-friendly practices smokeless chullahs has been constructed. Agricultural training was given to minimize the use of environmentally hazardous methods and materials. Provide awareness camps on environment related issues. Bharat Nirman Target: 10 million hectares of additional irrigarion capacity to be created by 2009 Check dams and community irrigation wells have been constructed at villages near Pune, improved irrigation to augmenting incomes of families. In Jamshedpur, in over 152 acres tree plantation has extensively been carried out and 85 acres of land has been brought under irrigation Other CSR Objectives Sumant Moolgaokar Development Foundation Sumant Moolgaokar Development Foundation (SMDF) has been founded in memory of our ex-chairman Late Shri Sumant Moolgaokar with a view to perpetuate his exemplary work in rural development. Tata Steel has evolved, over the years, an encompassing culture of social responsibility that not only sustains but also enriches the lives of the communities it supports. The companys corporate social responsibility (CSR) strategy was inspired by Jamsetji Tatas conviction that, In a free enterprise, the community is not just another stakeholder, but is, in fact, the very purpose of its existence. Tata Steels approach to its business has evolved from this concept and the wealth it has created is continuously returned to the people through its community initiatives. And they are following the saying of their ancestors as: Tata Steel CSR team was to work for the welfare of the socially and economically disadvantaged communities living in and around its areas of operation, including the mines and collieries serving the plant. The basic concept of Tata Steel Parivar originates from the century old Corporate Social Responsibility of the Company, which is aptly defined as: Tata steel believes that the primary purposes of the business is to improve the quality of the life. New Life with a New Hope The Commitment of Tata Steel for improving the quality of life of the displaced families has led to the creation of the Tata Steel Parivar concept and each displaced family will be a member of the Tata Steel Parivar. Over the years, its initiatives have encompassed provision of: Healthcare services, Drinking water, Rain water harvesting, Tribal development, Relief and rehabilitation endeavors, Income and employment generation, Womens health and education, Awareness programmers on the ill-effects of drugs, Alcohol and HIV/AIDS, and Patronage to sports and cultural activities. Achievements of TATA Groups CSR Tata Steels Corporate Social Responsibility (CSR) initiatives have earned the steel giant the UK trade Investment (UKTI) India Business Award 2009. Besides acquiring businesses around the world, the Tata group now plans to introduce the world to the Tata way of doing business. The group plans to take overseas the Tata trusts and all the community work that it does as part of its international corporate social responsibility. Tatas Endeavour to strengthen the fabric of India has manifested itself in multiple ways. A crucial component of the Tata idea of nation building was, and remains, the creation and sustaining of exceptional institutions of learning, research, knowledge and intellectual capital. It had created a land mark in educational sector and environmental sector, this can be seen as: TATA GROUP is boomining in every sector whether it is business or corporate social responsibility because: TATAS Commitment to the Environment: The Tata ethos places a special emphasis on environmental and ecological issues. Its efforts to preserve and regenerate the environment find expression in the slew of projects and programmers it has undertaken in and around its facilities and operations. A focus area, in this context, is the climate change crisis. Tata companies work on projects that include repairing green cover, reducing effluents and emissions, maintaining local ecologies and improving long term corporate The Tata group has a set of explicit guidelines on environmental and ecological issues, and a broad range of policies aimed at helping Tata companies protect, conserve and restore our natural resources. The Three Pillars of Sustainability 2020 Adapting to New Markets: Internal Sustainability Jamsetji Tata, the founder of the Tata Group, predicated economic success on putting the community first and investing patiently in social initiatives 140 years ago. Till date, this strategy has enabled Tata to excel in India. A big reason for this is the brand recognition that Tata enjoys in India. However, brand recognition is less of a competitive advantage as Tata expands globally. Many argue that given the current heightened pace of globalization and change in technology, Tatas tenet of investing in long-term social initiatives threatens its short-term competitiveness. The first challenge that Tata must address is to align its existing Corporate Social Responsibility policies, both internal (in regards to the treatment of its workers and green initiative) as well as external (support for surrounding communities) with the customs and challenges of the new markets in which it operates. While Tata created a synergy between Corporate Social Responsibility and profits in India, it must recognize that, going forward, no one-size-fits-all Corporate Social Responsibility strategy exists. In order to facilitate a more effective alignment of local concerns with Tatas global Corporate Social Responsibility efforts, we propose setting up a New Markets Corporate Social Responsibility Committee under the TCCI that will be tasked with collaborating with local executives, as well as civic and governmental leaders to identify and drive social initiatives that will best benefit the communities in the new markets that Tata operates in. As the Tata Groups operations grow physically segregated, it becomes more difficult to align activities with their values and purpose. To ensure this, we propose that the voluntary Tata Index be made mandatory and moved under the TQMS group. To ensure fairness across companies that have different levels of operations within and outside India, the New Markets Corporate Social Responsibility Committee will be responsible for formulating the New Markets Multiplier Factor, which will normalize the Tata Index to a common denominator for all group comp anies. The next 10 years will be vital in the evolution of Tata as a global brand, and these steps will ensure that domestic operations support the continued growth of Tatas global brand and its reflection of leadership in the field of corporate social responsibility. Stepping it up a Notch: Evaluating Product Lifecycle Impact on Society Throughout its history, the Tata group has been considered a poster child of ideal corporate citizenship throughout India. As Tata continues to expand globally, its responsibilities towards its stakeholders investors, employees, and communities are changing. If anything, they are on the rise. Tata must increasingly look beyond its own operations, and consider the impact of its products, both good and bad, on not just the groups direct shareholders, but on the society as a whole. This focus on stakeholders will lead to a sustainable competitive advantage and increased profits both. To this we propose a Product Lifecycle Impact Metric (Exhibit 3). This metric will quantify the projected impact of the Tata Groups products and services over their expected lifetimes. While taking the positive impact of the products and services (such as increased customer productivity, above average fuel mileage, more affordable products etc.) into consideration, this metric will also account for the negative impacts on society (such as increased traffic clogging, environmental effects etc.). While an exact measurement would be impossible to obtain, by working within a structured framework, and with the input of social and civic leaders, Tata could effectively estimate these impacts across their various industries. We are aware that certain businesses or products, though highly profitable, are more prone to have higher negative impacts on society. For instance, while some concerns regarding the Nano have already been mentioned, one would be hard pressed to find many negative lifecycle impacts of the watches manufactured by Titan Industries (besides the manufacturing, shipping, and eventual dispos